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Azerion signs exclusive, global partnership with ZEASN expands premium CTV offering
2022-01-05
Azerion signs exclusive, global partnership with ZEASN expands premium CTV offering
Partnership leads to integration of ZEASN’s advertising solutions with Azerion’s proprietary programmatic platform, Improve Digital
 

Amsterdam – January 04, 2022: Azerion, the digital entertainment and media platform, announces its exclusive global partnership with ZEASN, the world’s leading technology provider of over-the-top (OTT) and smart TV solutions. ZEASN’s advertising solutions will be integrated exclusively with Improve Digital, Azerion’s proprietary programmatic platform, and will benefit from leading monetization solutions.

ZEASN offers premium and brand-safe smart TV solutions under its smart home entertainment ecosystem named Whale Eco, which takes Whale OS as the core product, and includes a worldwide content portfolio consisting of most of the major global TV Apps, high quality VODs and linear TV channels from a variety of content partners around the world. With over 10 years’ experience in the smart TV and OTT industry, Whale Eco can provide flexible services to meet top tier television manufacturers’ requirements such as Philips, AOC, TCL Moka globally or regionally. Through this partnership, Azerion extends its international CTV reach, giving its partner advertisers and media agencies direct and real-time access to valuable audiences at scale.

Azerion will enable ZEASN to increase ad monetization of its in-stream and out-stream inventory through direct and programmatic ad campaigns. With more than 300.000 advertisers and a network of over 550 digital publishers, Azerion’s platform sells approximately 3.2 billion digital ads per month.

Sandra Yassaka, VP partnerships at Azerion, commented “CTV has become a dominant way for people to consume content. At Azerion, we are delighted to partner with ZEASN, the world’s leading technology provider for smart TV, to offer advertisers the ability to connect with engaged audiences at scale through premium content”.

Winson Chen, Chief Operating Officer of ZEASN, said: “We are excited to partner with Azerion globally who will help our content partners and TV brand customers to monetize their CTV inventory. A professional ad partner will enable ZEASN to focus on premium CTV inventory generation, to invite more content partners to launch AVOD channels and FAST channels on Whale Eco, and to partner with more TV brands to reduce their operation costs and to create new operating revenue opportunities.”

About Azerion
Azerion is a fast-growing and leading pan-European digital entertainment and media platform. Azerion’s integrated platform provides technology solutions to automate the purchase and sale of digital advertising for media buyers and sellers. Content creators, digital publishers and advertisers work with Azerion to reach millions of people across the globe that play its games and its entertainment concepts to increase engagement, loyalty and drive e-commerce. Founded in 2014 by two Dutch entrepreneurs, Azerion has experienced rapid expansion thanks to organic growth and strategic acquisitions. Azerion is headquartered in Amsterdam, the Netherlands.

Azerion has announced a proposed business combination with EFIC1 which upon completion will result in Azerion becoming a publicly traded company listed on Euronext Amsterdam.

About ZEASN:

 

ZEASN is a leading technology company headquartered in Singapore. With a focus on the connected TV ZEASN is a prominent technology company headquartered in Singapore, specializing in providing innovative solutions for the connected TV (CTV) industry. With a strong focus on developing advanced operating systems, content aggregation platforms, and advertising solutions, ZEASN empowers content providers, device manufacturers, and service operators to deliver immersive and personalized experiences to viewers worldwide.

 

ZEASN's flagship product, the Whale OS, is a cutting-edge CTV operating system that offers a comprehensive and seamless platform for smart TVs and other connected devices. With its robust features, including a user-friendly interface, extensive app ecosystem, and powerful content discovery capabilities, Whale OS enables users to access their favorite content with ease and efficiency.

 

Recognizing the importance of content aggregation in the rapidly evolving CTV landscape, ZEASN has established itself as a key partner for content providers. By integrating with leading streaming services, broadcasters, and app developers, ZEASN ensures that viewers have access to a wide range of popular and niche content, all in one unified platform.

 

ZEASN's commitment to driving innovation and industry collaboration is reflected in its mission to provide a compelling alternative to the dominance of American giants such as Google, Roku, or Amazon in the CTV market. By offering an independent CTV OS and AVOD/FAST product, ZEASN aims to create a vibrant and competitive ecosystem that benefits all stakeholders, from content creators to advertisers and viewers.

 

For more information about ZEASN and its products, please visit www.zeasn.com.

 
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